Outorient consulting
Find where your decisions stall and speed them up, with a diagnostic and a working session for your leadership or insights team.
I help outdoor, sports and cycling businesses, and the insights teams inside them, turn data into faster decisions.
About
I'm Dirk Sorenson. I led the sports and outdoor practice at NPD (now Circana), working with the brands and retailers that shape the industry. I ran the commercial side too: account management, retail relationships and the practice P&L.
Before that I worked inside brands like Dagger Kayaks, Redline and Watermark, so I've been the client too. I know what it's like to need an answer before the season starts, not after.
Brands and retailers I've worked with include Trek, Specialized, Salomon, Coleman, Dick's Sporting Goods, Walmart and Target.
The book
The companies that win don't have better data. They decide and act on it sooner. Outorient shows where decisions stall, using the OODA loop and the 11 bottlenecks that slow companies down.
Read it free, one chapter a week, on Substack. The full book comes to Amazon later this winter.
Work with me
Find where your decisions stall and speed them up, with a diagnostic and a working session for your leadership or insights team.
Consumer studies, market sizing and retail data analysis, with deep roots in outdoor, sports and cycling.
Workshops for insights and commercial teams on turning numbers into decisions people act on.
Take the 10-minute self-check from the book and see where your team scores.
Coming November 10